AMD Gift Thoughtful Holiday Campaign |
| At the holidays, we all want to be thoughtful gift givers. We want to get it right.
Tech gifts, then, can be fraught with angst. Shortened upgrade cycles and the technology arms race means all of us, from spec-aware gamer to tech-clueless uncle, are wary about buying the latest thing only to have it upstaged by the new latest thing before you can recycle the box.
AMD calms the angst by delivering state of the art performance today, engineered to side-step obsolescence for more tomorrows.
Because no one wants to buy a gift that's cutting edge but dulled by spring.
Gift thoughtful. Gift AMD. |
| Video 1 |
| Open on guy’s face, seemingly in mid existential crisis. You hear his inner voice. What have I done? Can I turn back? Should I? I just want to do the right thing. To make a decision my dad would have been proud of. Maybe… maybe I’ve just lost my way. |
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| The camera pulls back slightly and you see he’s in the parking lot of a big box store, laptop under his arm. |  |
| Art card:
AVOID OBSOLESCENCE ANGST
GIFT THOUGHTFUL
GIFT AMD |
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| Video 2 |
| Open on a tight shot of a millennial sitting in his car. Staring straight ahead, he begins to speak to his passenger. What did we just do? I just wanted something for myself, you know? And when I saw you I thought “Yeah, why not?” I deserve this. But it’s not going to last, is it? It never does. |
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| Pull back slightly, and you see he’s talking to a laptop box on his passenger seat. |  |
| Art card:
AVOID OBSOLESCENCE ANGST
GIFT THOUGHTFUL
GIFT AMD |
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| Video 3 |
| Open on a tight shot of a woman in front of her laptop in the kitchen. You begin hearing her inner thoughts. Is this the right thing to do? I told myself I was so sure. His dad has been no help. No one has. It’s just… will we be sorry in a year? Six months? Before we can even recycle the box? |
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| We pull back slightly as her teenage son enters the room behind her. She closes her laptop quickly. |  |
| Art card:
AVOID OBSOLESCENCE ANGST
GIFT THOUGHTFUL
GIFT AMD |
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| Instagram/Boomerang |
| Facebook Video |
| Instagram Story |
| Display |
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| Activation: Future Games |
| AMD is confident in the future of our products. To reinforce that confidence, when you register an AMD product, we'll send you a future discount on Anthem: a new, tech-hungry release coming out in February. |
| Activation: Make Your Best Angst Face |
| Everybody fears buying instantly outdated technology. Everybody has a unique (and probably funny) angst face. We invite people to take selfies of theirs and then tag #angst face or #AMD to reinforce how AMD can help them avoid the feeling. And for a lucky few we'll go a step further and actually buy the AMD-powered gift for them, so they can gift thoughtfully for free. |
| Activation: Gift Finding Bot |
| We create a Twitter bot that, based on answering a few simple questions about the recipient, helps you find the right AMD-powered product so you can gift thoughtfully. |
